Loyalty360 Reads: Southwest Airlines Devalues Reward Points, Asda Plans to Double Retail Media Revenue, GM Customer Loyalty Significantly Higher than Average

Southwest Airlines Devalues Reward Points for 2024    Southwest Airlines has announced a devaluation of its Rapid Rewards loyalty program points. Starting January 1, 2024, points will be worth 4% less than the current value. Rapid Reward points are tied directly to cash prices, which indicates fares will increase by 4% in 2024. The dollar value of points will fall from 1.35 cents apiece to 1.2 cents.   Southwest last devalued points in 2021, when the value dropped by 6%. Rapid Reward points will be worth 90....