Loyalty360 Reads: Shell Introduces an Enhanced App, Neutrogena Launches Science-Backed Skincare Campaign, and Competition for Loyalty in Consumer Banking is Heating Up
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Shell Simplifies Loyalty and Savings with an Enhanced Mobile App  Key takeaways:  Shell Fuel Rewards is now fully integrated into the Shell App, making it easier for customers to enroll, earn rewards, and save.  Drivers can access fuel savings, pay in-app, view digital receipts, compare fuel prices, and locate stations with desired amenities.  New users receive escalating fuel discounts on their first three fill-ups, while app users are twice as likely to make an in-store purchase.....

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