Loyalty360 Reads: Qantas Revamps Loyalty Program, Coca-Cola Enhances Customer Experience, and Kohl’s Extends Partnership with Healthier Generation

Qantas Expands Frequent Flyer Loyalty Program  With a $100M investment in revamping its Frequent Flyer program, Australian airliner Qantas is adding 20 million seats for reward bookings as it overhauls its loyalty program. However, travelers will have to use up to triple the amount of points than Qantas’ existing Classic Rewards tier. While it will cost members more points to use toward flights, frequent flyers will have more ways to earn those points.  “We’ve spent a lot of time listening to members....