Hilton Expands Lifestyle Portfolio Growth with Launch of Undergraduate by Hilton
Hilton is expanding its footprint in college towns with the launch of Undergraduate by Hilton, a new upper-midscale lifestyle brand designed to bring campus-inspired hospitality to a wider range of university markets. Building on the momentum of Graduate by Hilton, the new brand offers a more flexible and scalable model aimed at serving travelers visiting college communities, including students, families, alumni, sports fans, and business travelers....