Loyalty360 Reads: Hard Rock Heightens Customer Engagement with Captain Messi Toy & Menu, Chick-fil-A Unveils App, and Starbucks Makes Loyalty Program Available in Guatemala
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Hard Rock International and Lionel Messi Unveil "Captain Messi" Superhero Toy and Kids Menu  Hard Rock International has teamed up with global ambassador Lionel Messi to introduce a new superhero character of the soccer star’s likeness, Captain Messi. The partnership brings the sports icon to life, complete with a limited-edition, posable toy available with any purchase from the Hard Rock Kid’s Menu. Fans can find the Captain Messi toy at Hard Rock Cafes, select hotels, and through the Rock Shop globally and....

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