H&M Launches “Loooptopia” Gaming Experience
H&M has partnered with metaverse studio Dubit to launch an immersive fashion experience on Roblox. The “Loooptopia” experience allows players to experiment with materials and patterns to create virtual clothing for their in-game avatar.
The goal of the experience is to reach Gen Z audiences, allowing them to engage with the brand online and in-store. Users can share experiences with each other, play mini-games, create styles, attend live-events, and recycle old....