The latest news in the world of customer experience and customer loyalty.
Nike Taps Snapchat App to Sell Shoes on Social
Nike has always pushed the envelope on innovation when it comes to shoe design, and it’s now doing the same with its online sales strategy. This past weekend, it became the first brand to sell its shoes through the Snapchat app. The app has traditionally been used exclusively for social media purposes, but Nike saw another use for it. People who attended a Nike party after Sunday’s NBA All-Star Game....