Eatertainment Brands Rolls Out Summer Promotions
Eatertainment brands are launching a variety of summer promotions to attract customers during the warmer months. These initiatives include limited-time menu items, themed events, and interactive experiences designed to enhance customer engagement and drive traffic.
These brands are focusing on creating immersive experiences that combine dining with entertainment. This approach not only differentiates them from traditional dining establishments but also encourages repeat visits.
Chuck E. Cheese is bringing back its Summer Fun Pass, which offers unlimited visits, discounted food and drinks, as well as $99.99 birthday parties. This pass comes in three tiers: bronze, silver, and gold. Similar to Chuck E. Cheese, Main Event is bringing back its Summer Season Pass, which includes two tiers of unlimited bowling and discounted food and beverages. Additionally, Topgolf has launched a Summer Fun Pass for $225, which includes unlimited game play through September 1, and discounts on food and non-alcoholic drinks.
Learn more about the brands exclusive offers here: Eatertainment brands launch summer promotions
Paris Baguette Celebrates One Million Rewards Members
Paris Baguette has reached a significant milestone by enrolling one million members in its PB Rewards loyalty program. To celebrate this achievement, the bakery chain is offering a complimentary pastry to all PB Rewards members with any purchase. This gesture is a token of appreciation for the customers loyalty and support. Guests who are not yet enrolled into the program can also enjoy a free pastry with their first purchase, when they sign up for PB Rewards. The free pastry is available exclusively on Monday, June 2, at participating Paris Baguette locations.
The PB Rewards program allows members to earn points while they enjoy their favorite products. Guests will receive one point for every $1 spent on any transaction, whether they’re ordering online, through the mobile app, or at the café. The mobile app also offers numerous features that make it easy for guests to earn and redeem their rewards, including placing orders on the app for easy pick up or delivery, storing gift cards in the app to use as a payment, and being in-the-know with new products that are coming to their favorite Paris Baguette location.
In addition to the free pastry with any purchase on June 2nd, rewards members will also be able to enjoy more upcoming rewards this summer, including National Donut day on June 6th, where guests can earn a free sugar mochi or small twisted donut with purchase. Learn more about the upcoming limited time offers here: Paris Baguette Celebrates One Million PB Rewards Members with Free Pastry Offer
e.l.f. Beauty Aquires Hailey Bieber’s rhode in $1 Billion Dollar Deal
e.l.f. Beauty has recently announced its acquisition of Hailey Bieber’s skincare brand, rhode, in a deal valued up to $1 billion. Founded in 2022, rhode quickly gained prominence with its minimalist, science-backed skincare products, achieving a 367% year-over-year growth in Earned Media Value in 2024. Post-acquisition, Bieber will continue to lead rhode as Chief Creative Officer and Head of Innovation, overseeing product development and marketing, while also serving as strategic advisor to e.l.f. Beauty.
The acquisition aligns with e.l.f. Beauty’s strategy t expand its portfolio with high-growth, digitally native brands that resonate with younger customers. rhode’s rapid success, driven by popular products like the Peptide Glazing Fluid and Barrier Restore Cream, complements e.l.f.’s mission to make premium-quality beauty accessible. CEO Tarang Amin described rhode as a ‘like-minded disruptor’ poised for significant growth. The deal also enhances e.l.f.’s presence in the skincare market, building on previous acquisitions.
Hailey Bieber expressed enthusiasm about the partnership, highlighting the opportunity to scale rhode globally while maintaining its core values of simplicity and efficacy. The acquisition not only marks a significant milestone in Bieber’s entrepreneurial journey, but also underscores the evolving landscape of the beauty industry, where celebrity-founded brands are increasingly becoming major players.
Learn more here: e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal – e.l.f. Beauty