DICK’S Sporting Goods Brings Lids Shop-in-Shops to More Than 100 Stores
Key takeaways:
The partnership will grow from 46 locations today to more than 100 DICK’S stores by late summer 2026.
Dedicated Lids spaces will feature licensed team caps alongside lifestyle headwear in a branded shopping environment.
DICK’S and Lids will also work together on visual merchandising and teammate training to elevate the in-store experience.
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