Denny’s Pilots New Loyalty Program
Denny’s is currently piloting a new points-based digital loyalty program, slated for full roll-out in the second half of 2025. Leveraging its existing database of roughly 5.5 million digital guests, the program aims to deliver personalized, one-to-one marketing, sending tailored offers based on actual guest behavior, with the goal of boosting both visit frequency and profit margins. The initiative is designed to reward engagement at every visit and drive between 50 to 100 basis points in....