Popular OTT Platform to Become Mostly Original
New research by Parrot Analytics and Kagan, a media research group within S&P Global Market Intelligence, shows support for one of Netflix’s strategic goals: to have 50 percent of its content be comprised of Netflix originals. According to the report, which uses Parrot Analytics’ globally standardized Demand Expressions metric1, demand for Netflix Originals is estimated to overtake the share of demand for licensed titles by October 2019.
“The future for....