Chipotle Leverages TikTok as a Recruitment Tool
Chipotle Mexican Grill is hiring thousands of employees this year to meet its expansion demands. The popular fast-food chain has announced its latest hiring campaign will include TV commercials and TikTok testimonials to attract new employees. The brand has said it plans to open more than 250 restaurants by the end of 2023 and that it will create over 7,000 new jobs.
Building on Chipotle’s “Behind the Foil” transparency campaign, first launched in....