Sally Beauty Launches DIY Hair Salon
Sally Beauty launched a new concept store, complete with a DIY hair salon to provide space for its customers to use hair coloring products. The pilot Studio By Sally’s location opened in Denton, TX as a space to engage, educate, and empower loyal customers.
Customers in the concept store can purchase products and participate in hands-on education on using those products. Licensed stylist educators help customers choose the right products, then teach them to apply, customize, and....