McDonald’s Embraces Geofencing
McDonald’s added geofencing technology to its mobile app, allowing employees to prepare curbside and dine-in mobile orders when customers are close to the restaurant. The feature is designed to increase the speed of service for mobile orders.
McDonald’s Mobile Order and Pay digital channel is one of the brand’s key growth drivers. McDonald’s hopes the new feature will continue to build growth in the digital sector.
E.L.F. Partners with American....