Ibotta has offered cash back rewards on various products from different industries for more than a decade. Initially established as a program enabling users to earn cash back on their grocery and everyday purchases by uploading receipts to the Ibotta app, website, or extension, the company has garnered attention from brands due to its ability to enhance customer engagement and boost sales.
In response, the company created the Ibotta Performance Network, designed to help brands create and run promotions that drive customer....