KFC announced it has partnered with Vibes to test a mobile wallet program for easy text orders. KFC franchisee KBP Brands and the technology company, powering seamless mobile brand experiences, will test an SMS and mobile wallet program at 162 Kentucky Fried Chicken restaurants. This program enables the ability to meet consumers where they are most active: their mobile devices.
KBP Brands sought to equip local markets with innovative tools to win customers effectively and provide strong, trackable results. The franchisee turned....