JetBlue Travel Products expanded access to its travel booking platform Paisly® to any customer, regardless of how they travel. Previously, the platform was only available to travelers booked on a JetBlue flight.
The new access will focus on expanding JetBlue’s loyalty program: TrueBlue. Members will earn points when booking cars, stays, and activities, even outside of the JetBlue services.
"We want to be the company travelers go to when they book a trip, whether they choose to fly, drive, train or boat to....