Instacart recently announced a rewards program for its personal shoppers called Cart Star, in the final installment of its four-part rollout of new tools for its workers. The tier-based program awards points that can be redeemed for cash back on gas, car maintenance or back up care.
With its new rewards program for personal shoppers, Instacart aims to keep its workforce engaged and offer a high level of service at a time when e-commerce sales have moderated from their levels earlier in the pandemic. The multi-part rollout of new tools....