Hampton by Hilton engaged the Jones Knowles Ritchie (JKR) agency to design a unique brand identity that would help the brand communicate its innovation and commitment to prioritizing guest-centricity in the hospitality industry. A “refreshed” image pulls from Hampton’s signature history while showcasing the brand’s growth worldwide. Leveraging visual cues — a combination of language and illustrations — guests will be engaged by Hampton’s embracing of diversity in a world of pleasant travel....