H&M announced its first resale business model using thredUP’s Resale-as-a-Service (RaaS). The model, called H&M Pre-Loved, allows customers to find and purchase secondhand garments through thredUP’s platform.
H&M joins many other retailers in offering resale options in an overall effort to increase sustainability within retail markets. H&M Pre-Loved is one of the brand’s CSR initiatives to move fashion from a linear business model — take, make, discard — to a circular model that makes....