Gupshup Expands into Voice AI with New Self-Serve Platform

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Key takeaways:

Gupshup is extending its engagement platform from WhatsApp, RCS, and SMS into AI-powered voice, enabling businesses to connect channels across the customer journey.

The platform is no-code and model-flexible, allowing teams to select AI providers, configure agents, test behavior, establish guardrails, and monitor results.

AI agents can automate support, sales, scheduling, verification, payment reminders, and other high-volume calls. Users receive 100 minutes of testing credits, with pricing starting at $0.035 (INR 3.50) per minute.

Gupshup has launched its Voice AI Platform, a self-serve console that lets businesses build, test, deploy, and manage AI voice agents capable of handling calls from start to finish. The launch expands Gupshup’s customer engagement offering beyond WhatsApp, RCS, and SMS, giving businesses a way to bring voice and messaging together on the same platform. Voice agents can handle use cases ranging from customer support and lead qualification to scheduling, verification, and payment reminders, freeing human teams to focus on conversations that need personal attention.

Built around a no-code, prompt-based interface, the platform lets teams configure an agent’s voice, language, knowledge base, workflows, and guardrails, while choosing their preferred speech-to-text, text-to-speech, and large language model providers. It supports PSTN and WhatsApp voice, cloud, and on-premise deployment, and existing PSTN infrastructure. Teams can simulate and test agents before launch and use analytics, transcripts, conversation histories, and debug logs to monitor performance after deployment. The platform builds on Gupshup’s scale across more than 50,000 businesses in 100+ countries, with the company processing 10 billion interactions and 500 million voice calls each month.

Why it matters:

Voice can reach customers who may find text-based digital experiences less accessible because of language or literacy barriers.

Handling routine calls with AI gives support, sales, and operations teams more time for complex or high-value conversations.

Combining voice and messaging infrastructure gives businesses an opportunity to build journeys that move between calls, WhatsApp, RCS, and SMS without treating each channel as a separate system.

Learn more here.