Gap Inc. calls its shopping app for Apple Inc.’s newest darling 1969 Stream, after its line of denim by the same name. The retailer is taking a social approach to its app, enabling shoppers to share videos, photos or Gap merchandise on Twitter and Facebook through their iPads.
All Gap products in the app are tagged to make it easy to buy the item featured or to share it with friends. One unique feature is that shoppers can directly check out from within the app while still seeing a full-screen view of the product they are....