Your audience is spending increasingly more time interacting with your brand on mobile every year. Does this surprise you? It shouldn't, as the writing's been on the wall for quite some time now. Most companies today already have some kind of mobile strategy in place to deliver the best experience to their users.
But what about tracking? You may know that tracking customer behaviour is important, but are you aware that measuring, analysing and reporting insights for mobile can be quite different to desktops? Mobile is constantly....