Without much fanfare Facebook is preparing to change the way it asks users to connect with brands and celebrities on the social networking site. Rather than asking people to “Become a Fan” of a product or personality, Facebook users will click that they “Like” the subject.
The change, while subtle, strikes a different tone, and may result in more consumers engaging with brands on Facebook. Think about it: You might like Starbucks coffee or McDonald’s fries, but yet not consider yourself a “fan”....