Especially for brands in the quick service restaurant (QSR) industry, building meaningful emotional connections helps them increase the rate of return for loyal customers. However, emotional loyalty can be difficult to quantify because it relies on long-term investments and initiatives.
Donatos — a pizza restaurant chain founded in Columbus, OH — is a people-first brand. Every customer loyalty initiative is designed to both provide value for its guests and build an emotional connection with them. With its Donatos....