Brands have always been great in marketing, and retailers, kind of the followers. In the category management field, which aims for both the brands and retailers to collaborate to enhance departments performances, brands have always been sort of the provider of customer insight, which would ultimately lead to customer loyalty.
Now, based on years of studying people’s shopping habits, Hartman Group’s researchers predict consumer loyalty is shifting from products and brands to retailers, particularly those that offer shoppers an experience rather than just goods.
Continue reading, “Customer Loyalty Shifting from Brands to Retailers.”