By Darwin Liu
Earlier this year, the beauty retailer Sephora was sued under provisions of the California Consumer Privacy Act (CCPA) and fined more than $1M for violating the act’s requirement to inform consumers when selling their data. Sephora is not the first company to be sued by the state of California under this act. In fact, there have been over 100 lawsuits filed against various companies since 2020.
Under current state law, the CCPA applies to companies doing business in California that meet any of the following....