As inflation and supply chain issues have taken a toll on consumers this year, CPG brand loyalty has taken a beating of its own. And with continued uncertainty about where those external factors are headed, price and availability have become more important to many shoppers than buying their favorite brands. That makes it more critical than ever for brands to stay top-of-mind with their best customers to keep them buying their products.
Lower supply, higher prices
Earlier this year, suppliers were struggling to fill shelves with....