Adding social media to your marketing mix provides many opportunities to rise above the clutter of the inbox and share your newsletter content across multiple networks. By showing that you have relevant and valuable information to share among your social networks, you will be able to make connections that grow into stronger customer relationships and new subscribers. Here’s how.
Extending the Life of Your Newsletter
Before you can effectively share your content you will need to create an e-mail archive that will allow you to store multiple back-issues of your newsletter online. This is easily done with most e-mail marketing vendors and does not require you to have a full Web site of your own. By making your content available long after it is sent, people who currently subscribe to your newsletter can still benefit from the information within. Also, subscribers who miss an issue can easily catch up.
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