Digital assets, NFTs, cryptocurrency – terms that were reserved for only the most forward-thinking technology businesses have come to the mainstream, and businesses are experimenting with adding these features to their customer loyalty efforts. However, because the adaptation process is still in its infancy, brands face a myriad of challenges in how best to incorporate them.
By partnering with a digital asset company like Bakkt, brands can serve their existing loyalty redemption business while treading confidently into this new....