LONDON, February 4 /PRNewswire/—A recent study by myb2bonline.com, the online business-to-business subsidiary of data asset management specialists, The REaD Group plc, has thrown up some shocking results at a time when the Direct Marketing Industry is facing one of its toughest challenges to date.
The study, which analysed the DM activities and attitudes of over 300 small to medium sized companies (SMEs), found that despite the well publicised best practice guidelines set out by the Direct Marketing Association, B2B marketers are....