Amazon launches “Climate Pledge Friendly” program

Amazon has started Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products. Customers will now see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.

Climate Pledge Friendly selection includes grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories—from brands including Seventh Generation, Burt’s Bees Baby, and HP Inc. Climate Pledge Friendly products are clearly labeled in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our store.

Amazon has partnered with trusted third-party certifications, and customers will be able to discover sustainable products that meet sustainability standards that help preserve the natural world. For example, Amazon is partnering with the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to transforming the safety, health, and sustainability of products. Cradle to Cradle Certified products are safe, sustainable products made to support a circular economy.

As part of the Climate Pledge Friendly initiative, Amazon is also announcing Compact by Design, a new externally-validated certification that identifies products which, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Seventh Generation offers a Compact by Design-certified super-concentrated laundry detergent that uses 60% less plastic and 50% less water than the standard 100-ounce laundry bottle, enabling significant energy and material savings. If every household in the U.S. were to buy one bottle of Easy Dose ultra-concentrated laundry detergent instead of Seventh Generation’s conventional 100-ounce laundry detergent, this would save 220,000 tons of CO2e every year, equivalent to not driving 540 million miles.

Mrs. Meyer’s multi-surface concentrate is another Climate Pledge Friendly product that has earned the Compact by Design certification. It is a concentrated formula designed to eliminate excess water, with one 32-ounce bottle able to make more than 16 gallons of cleaning solution. Using concentrated cleaning products reduces repeat purchases and enables customers to contribute to carbon emission savings. If all households in the U.S. purchased concentrated cleaners like Mrs. Meyer’s multi-surface concentrate instead of non-concentrated cleaners, it would result in savings of 200,000 metric tons of customer CO2e—equivalent to the emissions of 500 million miles driven per year.

“Climate Pledge Friendly is a simple way for customers to discover more sustainable products that help preserve the natural world,” says Jeff Bezos, Amazon founder and CEO. “With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.”
 

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