Key takeaways:
Albertsons Media Collective is helping brands shape creative concepts using shopper insights before production begins.
Rico’s Tacos is the debut project, co-created by Albertsons Media Collective, Procter & Gamble, and Brilla Media using shared consumer and retail insights.
The new offering complements Albertsons Media Collective’s existing portfolio of display, video, in-store media, sponsored search, off-site media, and Collective TV. ....