No longer driven by necessity or trend alone, consumers’ willingness to find deals is here to stay
Parago’s third annual shopper study, “Let’s Make a Deal,” revealed that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
Consumers are....