1-800-CONTACTS Sees Interactive Marketing Success With Unica

Unica’s Interactive Marketing Solutions to Help World’s Largest Contact Lens Retailer Execute Cross-Channel Campaigns WALTHAM, MA, May 26, 2010—Unica Corporation, the recognized leader in marketing software solutions, today announced that 1-800-CONTACTS, the largest vendor of replacement contact lenses in the world, has selected Unica to drive its interactive marketing programs. 1-800-CONTACTS sells more than 500,000 contact lenses each day through its web, phone, and store channels. The specialty retailer will deploy....