Steve Lightman is Group President of Gourmet Foods and Gift Baskets at 1-800-FLOWERS.COM, Inc., which includes the Harry & David brand. This summer, Harry & David introduced a new online gourmet butcher shop just in time for grilling season, creating a convenient destination for high-quality beef, pork, poultry, and seafood. Loyalty360 ha...

Prime Day’s sales have increased significantly each year, including last year’s event  held in October  due to the pandemic. Typically held in July, this year’s Prime Day is set for June 21-22. Besides recording massive sales during the annual two-day shopping extravaganza, Amazon uses Prime Day for retention and as a key member acquisition to...

Navy Exchange (NEX) launches NEXt Level Rewards Loyalty Program Stored Value Solutions (SVS), the world's leading gift card program manager, and NEXCOM, The Navy Exchange Service Command, announced an extended partnership to power the Industry Leading NEXt Level Rewards Loyalty Program .  The Loyalty Program was launched on April 1, 2021, i...

Ahead of the important Mother's Day holiday, 1-800-Flowers.com has launched its new Love Makes a Family campaign featuring a series of heartwarming videos capturing the impact of a mother's limitless love. Expanding on the brand's #NoLimitsOnLove creative initiative, the campaign, which incorporates social, streaming, cable, and digital cha...

Last year we launched a Moving Forward Blog Series, where we asked major brands how they adapted to changing consumer expectations and how it impacted their perspective on customer loyalty during the pandemic. Here are the biggest takeaways from brands like   The Giant Company ,  1-800-Flowers.com ,  Sleep Number ,  Celebrity Cruises ,...

1-800-FLOWERS.COM has introduced a new destination for corporate gifting that enables business customers to seamlessly access the extensive offerings from across the 1-800-FLOWERS.COM family of brands, including Harry & David, Cheryl’s Cookies, 1-800-Flowers.com, The Popcorn Factory, Wolferman’s Bakery and more. This dedicated corporate gift...

1-800-FLOWERS.COM Introduces "Season of Sharing" Holiday Gift Collection 1-800-FLOWERS.COM announced a nationwide holiday campaign to benefit No Kid Hungry. Now through December 24, the company will donate 20% of the Net Proceeds from each gift purchased from its specially curated "Season of Sharing" holiday gift collection to help No Kid Hu...

Although membership loyalty seems like a new trend, the fact is it has been around for many years. In retail, warehouse clubs have been using membership models for years. Costco and BJ’s have built their respective businesses around charging their customers a fee for access to discounts and bulk purchases. In the past year,  BJ’s membership ...

1-800-Flowers.com is teaming up with Universal Pictures Home Entertainment to bring movies to the gifting experience, as Universal is making some of its most popular films available to gift-givers as an add-on purchase. 1-800-Flowers.com customers can purchase a digital movie as a complement to their gift, while also letting their gift recipi...

Innovation   1-800-Flowers.com Debuts Experiential Workshop Collaboration with Alice's Table   1-800-Flowers.com has announced a workshop collaboration with Alice's Table for new ways to learn how to make floral arrangements. The tickets for the workshop will be $65 and include a floral arranging kit with seasonal stems and a vase from...