Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a loyalty program.[1] Some of these programs have seen great success, while others… well, others have provided us with lessons learned… ‘bloopers’, if you will. And while bloopers can be funny to watch at the end of a cheesy movie....

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