Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

4 Personalization Strategies That Drive Engagement in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 19 2025

Loyalty is only getting more and more difficult to earn. Customers are seeking brands that get them. They want brands that understand their needs, reflect their values and treat them like.

How Marketing Automation Unlocks Creative Freedom in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 11 2025

To meet those pesky, every-changing customer expectations, marketers need time to think creatively. That’s where automation in a loyalty program platform can assist. Keeping track of what.

Loyalty / Rewards Programs

Q&A: How Customer Relationship Scoring Enhances Loyalty Program Effectiveness

Max Kenkel, ITA Group , ITA Group | September 03 2025

Taking a more advanced approach to customer loyalty software allows forward-thinking teams to score relationships, not just transactions. The right relationship scoring activates data to build better.

Activating Customer Loyalty With Fast, Flexible Promotion Management

Max Kenkel, ITA Group , ITA Group | August 27 2025

Blanket discounts and one-size-fits-all customer incentives may bring in first-time buyers, but they rarely build lasting relationships. The most successful loyalty programs stay fresh and make.

Loyalty / Rewards Programs

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