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Supplier-Contributed Blogs

How to Build Employee Incentive Travel Programs That Motivate Talent

Erica Lalk, ITA Group , ITA Group | February 03 2026

Incentive travel amplifies achievement. Hearing praise in a one-on-one performance review feels good. Receiving a handshake from the CEO in front of hundreds of colleagues at an incentive trip award.

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Beyond Cash: Creative Rewards For a Better Sales Incentive Program

ITA Group Team , ITA Group | January 23 2026

In the incentives space, there’s often debate as to what role cash should play in creating a sales incentive program. In many industries, especially automotive, cash is the expected form of.

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Top Employee Engagement Trends in 2026

ITA Group Team , ITA Group | January 16 2026

With AI adoption, economic uncertainty and workforce shifts, 2025 was a year of rapid transition. As HR leaders enter the new year, it’s essential for teams to stay aware of trends in employee.

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Why Identity Benefits are the Key Psychological Connection in Loyalty Programs

Max Kenkel, ITA Group , ITA Group | December 31 2025

Part 4 of 4 in our series covering the psychological benefits influencing customer loyalty programs.  Identity is the invisible force behind many decisions. Whether choosing a brand that.

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The Power of Emotion in Loyalty Programs and How it Drives Customer Retention

Max Kenkel, ITA Group , ITA Group | December 26 2025

Part 3 of 4 in our series covering the psychological benefits influencing customer loyalty programs. Loyalty programs are everywhere, offering discounts, points and perks. A study published.

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Increase Loyalty Program Value With Improved Functional Benefits

Max Kenkel, ITA Group , ITA Group | December 22 2025

Part 2 of 4 in our series covering the psychological benefits influencing customer loyalty programs We can’t say it enough. Loyalty programs must do more than reward transactions; they.

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How Psychological Benefits Affect Successful Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | December 16 2025

I often say customers are people first, and people are driven by the same core human needs. Psychology has proven that our decisions are influenced by innate desires to maximize positive emotions.

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4 Examples of How to Prove the ROI of Recognition

ITA Group Team , ITA Group | November 24 2025

Designing recognition programs to drive specific business goals leads to measurable results. When you tie your programs’ success metrics and supporting strategies to business goals, you&rsquo.

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The Hidden Risk in Your Loyalty Program? Ignoring Frontline Employees

Max Kenkel, ITA Group , ITA Group | November 14 2025

Here’s a hard truth: Customer loyalty programs fail when the people interacting with consumers are left out. The average frontline retail sales employee earns $16.70 an hour. Yet for.

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Remind, Reinforce, Recognize: Why the Best Channel Incentive Programs Use Engagement Nudges

ITA Group Team , ITA Group | November 05 2025

Traditional, one-size-fits-all engagement tactics aren’t enough to capture the attention of today’s diverse channel partner networks. Partners get so many generic communications that they.

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Designing Brand Event Experiences That Engage Multiple Senses

ITA Group Team , ITA Group | October 30 2025

Event strategists plan layered sensory experiences to draw attendees in, maintain interest and leave a lasting impression.  Melt-in-your-mouth candy at a sales kick-off reception. .

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5 Real Examples of Best-in-Class Channel Partner Incentive Programs

ITA Group Team , ITA Group | October 17 2025

While evolving markets can challenge organizations and their partners, one thing remains consistent: channel partner incentive programs are a powerful tool to face changes proactively.  The.

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