Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Loyalty Programs Are Important For Collecting First-Party Data

Cara Panosian, Brandmovers , Brandmovers | March 08 2022

In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies have to understand different elements such as how.

Loyalty / Rewards Programs

How to Re-Engage at Risk Customer

Cara Panosian, Brandmovers , Brandmovers | February 23 2022

When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more active customer. A very important aspect is to.

Technology

Why Customer Retention Should Be One of Your Program Goals

Kimberly Lyons, Brandmovers , Brandmovers | January 21 2022

The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on.

Loyalty / Rewards Programs

Understanding Customer Churn

Cara Panosian, Brandmovers , Brandmovers | January 10 2022

Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have stopped using your products and services during a.

Technology

Why Building Brand Trust is Important

Cara Panosian, Brandmovers , Brandmovers | December 13 2021

Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to others if they trust it. If people do.

Branding / Product Positioning

Three Loyalty Program Features to Use More Often

Kimberly Lyons, Brandmovers , Brandmovers | November 18 2021

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program, certain features and functionalities can fall into.

Loyalty / Rewards Programs

How to Increase Customer Lifetime Value

Cara Panosian, Brandmovers , Brandmovers | November 05 2021

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to understand and evaluate the Customer Lifetime Value (CLV.

Top Indicators That Your Brand Needs a Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | October 18 2021

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers keep growing. This isn’t a coincidence.

Loyalty / Rewards Programs

What Factors Influence Customer Purchasing Decisions?

Kimberly Lyons, Brandmovers , Brandmovers | October 12 2021

There's a lot that goes into a purchase decision.How, what, where, when, and who are all questions customers encounter when they're looking to buy a product or choose a retailer. So what are.

5 Emails to Boost Transit Loyalty Program Engagement

Kimberly Lyons, Brandmovers , Brandmovers | September 23 2021

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of every shape and size can benefit from utilizing.

Loyalty / Rewards Programs

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