Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Smarter Incentives #1 - The Key to Winning More B2B Customer Loyalty

Kimberly Lyons, Brandmovers , Brandmovers | December 16 2022

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace environments - it’s no wonder that businesses are.

Unlocking Your Loyalty Program's Potential: Top Integrations to Look for in a Program Provider

Kimberly Lyons, Brandmovers , Brandmovers | November 10 2022

When it comes to unlocking the full possibilities of what a loyalty program can do, one aspect brands shouldn’t overlook is integrations. A loyalty program’s ability to seamlessly connect.

Loyalty / Rewards Programs

4 Perks Loyalty Programs Provide For Lotteries

Kimberly Lyons, Brandmovers , Brandmovers | October 12 2022

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty programs for their player bases. Loyalty programs.

Loyalty / Rewards Programs

Make the Move from Transaction-Based to Engagement-Based Loyalty Programs

Cara Panosian, Brandmovers , Brandmovers | July 19 2022

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building.

How Dynamic Segmentation Can Improve Your Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | June 29 2022

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data and behaviors. Dynamic groups are.

Loyalty / Rewards Programs

How to Identify and Implement the Right Type of Engagement Drivers For Your Channel Program

Rachel Reed, Brandmovers , Brandmovers | June 16 2022

Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have a positive impact on brand-customer.

Customer Engagement

3 Tactics for Boosting Partner Participation in Your B2B Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | June 13 2022

B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key business goals. Depending on when you launched your.

Loyalty / Rewards Programs

Why Anytime is a Good Time to Launch a Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | May 31 2022

In the past couple years companies have seen an increase in people spending more time shopping online. This is a great opportunity to implement incentives and rewards through loyalty programs. There.

Loyalty / Rewards Programs

Ways to Incorporate Gamification Into Your Loyalty Program

Cara Panosian, Brandmovers , Brandmovers | May 11 2022

Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to feel as though they are playing a game as a way.

Loyalty Stats That Prove the Value of Loyalty Programs

Cara Panosian, Brandmovers , Brandmovers | April 27 2022

Using past years gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data collected will help your team know what trends are out.

Loyalty / Rewards Programs

Top Benefits of Using a B2B Loyalty and Incentive Program

Kimberly Lyons, Brandmovers , Brandmovers | April 18 2022

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect a brand's business success. Especially for B2B.

Understanding Why Your Loyalty Program Isn’t Showing Results

Cara Panosian, Brandmovers , Brandmovers | March 23 2022

Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat buyers of their products. After developing a loyalty.

Loyalty / Rewards Programs

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