Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Financial Services Start Setting the Pace for Digital Engagement

Anna Rosenman, Salesforce , Salesforce | July 14 2021

Like most industries, banking and insurance were already undergoing a shift to serving customers through digital channels, but in 2020, the shift to all-digital went into overdrive almost overnight.

Customer Engagement

The 9 Mobile Tools for Excellent Digital Customer Experiences

Heidi Robbins, Salesforce , Salesforce | June 16 2021

Research shows 72% of all ecommerce transactions are expected to come from mobile this year. While this is a significant number, is it really that much of a surprise given how.

CX (Customer Experience)

How Unified Data Is Driving Today’s Digital Transformations

Michael Kostow, Salesforce , Salesforce | June 04 2021

Unified data is the key tool in a marketer’s arsenal to personalize at scale. In a digital-first world, consumers are engaging brands and consuming media at the time and place of their choosing.

Clicks, Not Calls: How To Drive Traffic To Your Digital Commerce Storefront

Kate Sheridan, Salesforce , Salesforce | May 21 2021

Your business-to-business (B2B) customers are used to doing business with your sales reps over the phone. Will they adopt a digital commerce substitute? Only if you help them make the change.

Technology

Hybrid Work Demands New Skills of Leaders

Lisa Lee, Salesforce , Salesforce | May 14 2021

If the number of new management books, conferences, and executive education programs are any indication, senior leaders and team managers are going to need a whole new.

Employee Engagement/Training

77% of CEOs Signal Market Shift To Business of Experience

Yusuf Tayob, Salesforce , Salesforce | April 20 2021

To remain relevant and grow as a business, a vast majority of leaders say their company will fundamentally change how it engages with customersFirst came customer experience. The much-needed employee.

Technology

We Looked at Online Shopping Statistics From One Billion Global Shoppers — Here’s What We Found

Caila Schwartz, Salesforce , Salesforce | March 31 2021

What can ecommerce browsing and buying habits in 51 countries tell us about the digital surge – and what’s next for brands?2020 was the year digital transformation became more than a.

Reimagine Rebate Programs To Improve Channel Relationships

Ashish Kothari, Salesforce , Salesforce | March 22 2021

This scenario is much more common than it should be: you’re checking the monthly channel sales numbers and the results are disappointing. The rebate program you put in place to incentivize.

Technology

How Personalized Data Helps CMOs Drive Marketing Performance

Emily Fultz, Salesforce , Salesforce | March 19 2021

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?Chief marketing officers (CMOs) have faced an uphill battle.

Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It

Jujhar Singh, Salesforce , Salesforce | January 20 2021

If you’re like a lot of people, your morning doesn’t really start until you stop at your favorite coffee shop. You fumble around to find your customer loyalty punch card that gets you one.

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