CONTENT GALLERY

As we step into 2024, the world of customer loyalty is buzzing with excitement and innovation. Brands across industries are recognizing the immense value of cultivating strong relationships with their customers, and the loyalty landscape is...Read More

Identifying customers across multiple channels poses considerable challenges for any brand. Fragmented data and diverse customer touchpoints make it difficult to create a unified view of the customer.   Furthermore, understanding consumer...Read More

Discover the latest trends, challenges, and opportunities in customer loyalty programs with Loyalty360's 2024 State of Customer Loyalty Report, sponsored by Phaedon. Featuring insights from nearly 100 brand marketers, this comprehensive report...Read More

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More

The evolving landscape of data and privacy regulations has forced brands to reevaluate their approaches to data collection, management, and communications, all of which significantly impact customer loyalty strategies. Research shows that...Read More

In early 2023, Loyalty360 surveyed Brand Members to better understand their perspectives on challenges with and opportunities for emotional loyalty. The results highlight the growing significance of emotional connections in fostering customer...Read More

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and customer expectations, it’s more complex than ever for brands, agencies, and supplier partners to...Read More

In late 2022 and early 2023, Loyalty360 surveyed brand members to better understand their current uses, challenges, and opportunities regarding preference centers. The effective administration of preference centers is relatively varied for brands....Read More

There is a realization that the focus on customer loyalty is growing considerably amongst brands. From Loyalty360’s perspective, those who do it well have several key traits in common: strong internal focus, aligned goals and vision, the...Read More

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager.   This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More