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Marketers today have a great vision around their goals, but many lack the ability to achieve them. There are key challenges that lie around customer trust and data privacy, internal knowledge gaps, rapidly changing technologies, and (not-so) intelligent legacy marketing systems. This research highlights the top challenges marketers faced in 2018 and where trends are headed in 2019.
Key takeaways for marketers:
A summary of the major hurdles brands saw in 2018—and how that will change in the coming year
Where brands see their own and their competitors’ marketing strategies—and what is on the horizon over the next 12 months
How to best position your brand to build or improve on your best-in-class customer experience in 2019