With the dawn of advanced technologies in the CX and customer loyalty space, loyalty programs are more equipped than ever before to collect and analyze customer identification data. Why, then, do so many brands fail to tailor experiences according to this data, instead employing a “one-size-fits-all” approach and essentially ignoring this crucial advantage?
This is the question tackled by Clutch in their May 23rd webinar, “The Misalignment of Loyalty,” powered by Loyalty360. Jenna Flateman Posner, SVP of strategy for Clutch, will share with attendees the story of how one retailer leveraged their program to create relevant, personalized experiences along the entire customer lifecycle.
“As the ability to personalize CX becomes a mandatory piece of the larger customer loyalty puzzle, brands are finding themselves caught flatfooted in trying to adapt to this new paradigm,” said Mark Johnson, CEO of Loyalty360. “This webinar from Clutch will be a valuable resource for brands looking to gain a head start in building a more tailored journey for their customers.”
Registration for this webinar is open now, with the presentation being delivered at 1pm ET on Tuesday, May 23rd. Grab your spot today!
About Loyalty360
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. These relationships help us understand the cutting-edge tools, technologies, platforms, and strategic services that are allowing marketers to build authentic customer connections and earn long-term loyalty. From our introductory individual memberships to our top Premium tier, our members are provided with the exposure, certification, and the exclusive content they need to continue their path to true customer centricity.

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