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If you walk down the aisle of a typical Home Depot store, you will probably cross paths with two types of customers: the do-it-yourselfers who might be working on a weekend project, and the professional contractor who might be remodeling a home or building a garage for a customer.
Krystal Zell, vice president of customer marketing and operations at The Home Depot, and her team in the company’s marketing department have spent the last few years working on the brand....
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