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When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends and neighbors.
Fast forward to 2020, and Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is still trying to figure out how to drive that same relationship when people are ordering online and getting curbside pickup.
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