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Officials at Pie Five Pizza Co. wanted to transform its loyalty program in 2013, moving from a paper-based rewards program to a data-driven solution.
Since those changes were made, the loyalty program’s membership has jumped to about 660,000.
Kimberly Turman, Digital Marketing Manager for Pie Five Pizza Co. talked to Loyalty360 about this customer journey and how customer loyalty has evolved.
First, can you give a brief overview of Pie Five Pizza as far as number of restaurants....
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