Taco Bell doesn’t call the person who buys their burritos, tacos, or nachos a typical customer, not when some of them have the company’s logo tattooed on their skin, or a few have even gotten married in one of the chain’s 7,000 restaurants. “We talk about them as fans because our fans really show us love every day,” says Zipporah Allen, vice president of digital customer experiences for Taco Bell, which is part of the Yum! Brands. With more....

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