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When Nikki Rasmussen looks at her annual advertising and marketing budget each year, the Director of Digital Marketing for Fuzzy’s Taco Shop knows the most productive efforts aren’t in the spreadsheet. “I like to say, the best marketing is going to have a $0 price tag, which we all love these days,” says Rasmussen, whose company is based in Irving, Texas, and has nearly 150 locations nationwide. “We love to just sell the brand on our food and atmosphere....

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